Design Matters: Graphic Design Tips for the Non-Designer

June 8, 2016 10:00 by Dana Peters

At this point, many of us are well aware of the benefits Virtual Instructor-Led Training (vILT) brings to organizations. The list includes cost savings, user convenience, extending reach to distant audiences, and faster deployment of new programs, just to name a few.

The use of virtual learning technology also requires an elevated level of time and attention be given to the visual elements of all course content. While some Learning and Development teams are equipped to support this visual need with graphic design talent on staff; many are not. Many are forced to wear multiple skills hats to develop new courses from concept to delivery. Great outside resources are always wonderful to come across. Here is one I wanted to share.

Tim Slade, an e-learning professional, author and speaker for Artisan E-Learning and E-Learning Uncovered, says good graphics are what brings your content to life. Design can be the difference between boring and memorable; the difference between a waste-of-time and beneficial. Slade recently published an article that outlines three basic graphic design principles that I feel provide an excellent outline for beginners and even non-designers. Slade discusses the importance of fonts, colors and the use of cohesive images, and graphics to enhance the quality of your content. He encourages practitioners to think about the information being presented, and decide what emotions are evoked.

“Whether you realize it or not, you have an emotional response to different types of fonts,” Slade says in the post. “This emotional response either supports or contradicts the tone of your content.” Pairing different types of fonts for different pieces of content can also bring cohesiveness to the document and make things easier to understand and comprehend. 

Slade recommends thinking about colors of your presentation in the same way. He outlines several ‘emotions’ that can be inferred from various color combinations including friendly and cheerful for orange or strong, dependable and trusting for blue. Strategic and proportional use of color and cohesive images can add a sense of personality to your documents as well, says Slade. Slade outlines several additional tips in his webinar recording found here.

The virtual space provides many opportunities but it often requires those of us in this business to wear multiple hats- including sometimes the creative hat of a graphic designer. With practice, the right resources, and a little ambition we can all become more skilled at the art of design. Or at least enough to be dangerous.

 

Pingbacks and trackbacks (1)+

Comments are closed