My First "On-Camera" Experience

February 6, 2013 09:51 by Dana Peters

I am always looking for effective ways to communicate who we are and what we do to potential and existing clients. Last year, after the launch of our most recent addition of our website, it became clear to me that incorporating video into our site would allow me to give our message another dimension that is just not possible in words and images alone.

Though I knew what I wanted the end result videos to look like, I had no idea how to get there. Clearly, I needed professional help (I am talking about help producing video clips not my mental health) and money is an object for my small business, this needed to be kind to my wallet.

My partners at Turpin Communication are no stranger to video as they have produced countless hours of footage over the years for their clients and their own eLearning programs. I approached Greg (he’s their VP) with my project and he agreed to work with me on the development of our video clips.

This was quite the insightful and unexpected experience for me. I remember arriving for my video shoot and thinking this would be a breeze. I had no idea of the complexity of the task that I was about to endure.

As someone who regularly speaks to audiences full of strangers, I was surprised at how unprepared I was to work with the camera. It was funny how that little piece of equipment could really throw me off my game and make me behave so unnaturally. It felt very foreign to me and my discomfort was showing. I was flat, mechanical and lifeless, not at all engaging.

It wasn’t long before I started to become frustrated, why was this so hard? And my frustration was just making matters worse. Greg decided it was time for a break and sent me on a walk. During my breather, I had a little talk with myself to try and get my head in the game (maybe there is a mental health issue). Feeling somewhat deflated, even after my private pep-talk, I returned to the set ready for this day to be over with.

Sharing some straightforward techniques, focusing on what I was doing well, and gently coaching me on my weak points; Greg helped me to focus on who I was talking to in my video. He re-framed the situation for me and ask me to think about what I would say and how I would say it if I were sitting having coffee with that person. Working together we were able to move forward and bring out my best on camera. He was patient with me even when I was not patient with myself.

It turns out, the challenges I experienced being “on-camera” for the first time were very normal. Like most great learning experiences require, I was forced outside of my comfort zone and had to take some chances. Certainly, I could have fumbled around for many hours with a lot of trial and error to maybe land on some video footage that I would be ok with using, but that is really not how I wanted to spend my time or the level of quality that I think is important. I was very grateful to have the benefit of knowledgeable, objective coach to move me through the process and help me steer clear of some of the common pitfalls to producing video. I avoided a lot of additional pain and suffering, and, I believe together, we produced a better end product.

You can check out the clips we produced that day either on our YouTube channel or throughout our website.

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eLearning | Turpin Communication | Video Production

Comments (2) -

Dawn Stanyon
Dawn Stanyon United States
2/7/2013 12:21:04 PM #

Great post, Dana. Keep going!


Dana Peters
Dana Peters United States
2/8/2013 7:14:39 AM #

Thank you, Dawn!


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